Alltech: B2B marketing experience
The company: Alltech is a multinational company that delivers smarter and sustainable solutions for agriculture. Their portfolio of products and services improves the health and performance of animals and plants, resulting in better nutrition for all and a decreased environmental impact.
My role: Full-time Graphic Designer
My main task at Alltech is to uphold brand consistency at a Brazilian level, developing every material needed with that in mind.
Regularly, I send materials to the brand team for approval and feedback.
Iconography
Alltech icons are linear in style, rounded in form and created using a consistent unifying shape taken from their “Planet of Plenty” vision leaves.
I contributed by creating several unique icons needed for different materials.
Flyers
These flyers are brand-approved materials that I designed and were developed by the marketing team to support salesmen in acquiring new clients.
Social media caroseul
These social media carousels are part of a marketing initiative aimed at boosting the company’s profile engagement and follower growth.
I worked with the provided copy, designing each carousel to align with the company’s branding.
Booth
I placed these booths here to showcase the attention to detail required, for instance, to ensure all the information is at eye level. Additionally, to showcase the video (which you can click to watch) and the 3D render I created for the Alltech booth at SIAVS.
Beefday
SIAVS
The Alltech team at SIAVS was promoting their Gut Health solutions for animal nutrition. To support this theme, they wanted to represent intestinal villi on one of the booth walls.
Their core message was: “Think big, focus on the micro.“
I was asked to edit a video showcasing their solutions, which you can watch by clicking the image below.
SIAVS: 3D render of intestinal vili
In addition, I was tasked with creating a unique 3D render of intestinal villi—something that stood out from the typical stock imagery used by other companies.
Check out the result of the 3D render I created using Blender.
