UniFCV: B2C marketing experience
The company: UniFCV stands for Universidade Cidade Verde (Green City University), a private university located in Maringá, Brazil.
The university gets its name from Maringá’s nickname, ‘Green City,’ due to its large green areas filled with trees.
My role: Full-time Graphic Designer
My role at UniFCV was primarily to develop concepts for its range of services, such as undergraduate and postgraduate courses, and to adapt those concepts into social media posts for both organic growth and paid traffic campaigns.
Undergraduate courses concept
The slogan of this campaign was: ‘Be the protagonist of your story.’
At the center is a young model as the protagonist who chose to pursue an undergraduate course at the university. To her left is a notebook, and to her right is a picture of the UniFCV campus, illustrating that the courses are available both online and on campus.
The design incorporates many leaves as a reference to the Green City, which is featured in the background of the piece.
Postgraduate Live courses concept
The Postgraduate Live courses were a new product the university was launching. Essentially, the postgraduate courses offered on campus would be streamed live, giving students the opportunity to watch the classes, study, and ask questions just like any other on-campus students.
Every element in this campaign was designed to reference that concept.
The ‘O’ was made to resemble a play button, the hyphen represents transmission waves, and the model is positioned inside a video player but getting out of it, symbolizing the message: ‘It’s just like being on campus, but from your home.’
Finally, the background, where the video player and the model are placed, was designed to appear technological, emphasizing the online nature of the courses.
Postgraduate courses concept
Black Friday
Other social media posts
