Guabi: B2C marketing experience
The company: Guabi is a Brazilian company that sells high-quality feed for every specie in agriculture. Their portfolio of products is huge, with four different lines of focus, that delivers every nutrient needed for a healthy nutrition for animals.
My role: Full-time Graphic Designer
My main task at Guabi is to develop material that talk to the client and improves sales.
Guabi doesn’t have brand guidelines to follow, therefore, every creation may get a different approach.
Flyers
Institucional Video (2023)
50-Year Anniversary Campaign (2024)
In 2024, Guabi celebrated its 50th anniversary.
I was tasked with creating a visual identity that effectively conveyed this milestone.
Main identity
Icons
Each of Guabi’s product lines received its own custom icons.
Materials
EQUITAGE: Product rebranding (2023)
For this project, I worked alongside an agency to give a new look to the old EQUITAGE line of products.
The main purpose of this rebranding was to communicate to customers, through the packaging, that these products are premium, designed to enhance animal performance and build champions.
Equitage’s rebranding successfully positioned Guabi ahead of other Brazilian companies.
Public Recognition
In 2023, Guabi Equine Feed received the “Top of List” award, recognizing the most influential companies and products among customers.
This achievement reflects both the exceptional quality of Guabi’s feed and the impact of the Equitage rebranding, which successfully positioned Guabi ahead of other Brazilian companies.
In 2024, Guabi was once again honored with the “Top of List” award for its Equine Feed and, for the first time, its Flavour and Tradition product line.
Additionally, Guabi received the prestigious “Top of Mind” award, recognizing the brands that resonate most with customers.
